Healthcare Marketing Strategist
Driving Digital Growth for Healthcare Systems, Pharma & Startups
I’m Justin Dorsen, a healthcare marketing strategist with 8+ years of experience helping pharma companies, healthcare systems, and startups build trust, engage patients and providers, and scale their impact.
Trusted by leaders like Pfizer, LifeStance Health, Tend Dental, Bayer and Cutera.
Trusted by brands and agencies
I’ve led social-forward digital campaigns that connect patients and providers, deliver measurable results, and meet the unique compliance needs of healthcare. My expertise spans pharma, dental, mental health, and medical aesthetics.
Healthcare Marketing Experience
Digital Strategy & Campaign Planning
Custom strategies designed to help healthcare systems, pharma, and startups build trust and scale their impact. From campaign positioning to patient-centered storytelling.
Digital marketing strategy development
Campaign positioning and messaging
Patient and provider engagement strategies
Platform-specific content planning (social, web, paid media)
Managing the full digital marketing lifecycle to keep campaigns compliant, efficient, and impactful.
Timeline and workflow management
Cross-functional team collaboration
Vendor and partner management
Content reviews and compliance approvals
Campaign Execution & Management
Creating digital content that resonates with patients, providers, and healthcare audiences. From patient stories to branded campaigns, I ensure credibility and impact.
Patient and provider storytelling campaigns
Social media content and community engagement
Video and digital creative concepting
Paid + organic content integration
Social Media Execution
Transparent reporting tailored for healthcare systems and pharma.
Engagement and conversion tracking aligned with HIPAA/compliance needs
Executive-ready reports for leadership teams
Strategic recommendations to balance compliance and growth