Influencer Marketing Serices.
Dorsen Digital offers full-service influencer marketing consulting, with expertise across strategy, casting, execution, and reporting. Led by Justin Dorsen, an influencer marketing expert with over a decade of experience, we specialize in partnering with brands and agencies to deliver campaigns that resonate and drive measurable results.
Whether you need short-term support or long-term strategy, Dorsen Digital plugs in where you need it most.
OUR SERVICES
Smart, scalable, and built to perform.
Influencer Strategy Development
Building smart, platform-native strategies that perform.
Influencer campaigns that succeed start with clear strategy. We work closely with brands and agencies to develop influencer marketing strategies that are aligned with business goals, platform behavior, and audience insights. Whether you're launching a new product, supporting a brand campaign, or testing performance tactics, we build thoughtful, insight-driven plans that lay the foundation for success.
Strategic planning tailored to campaign goals
Platform-specific recommendations (TikTok, Instagram, YouTube, etc.)
Creative direction and content frameworks
Influencer brief development and brand messaging alignment
Integration with broader paid, PR, or social media efforts
Creator Sourcing & Talent Casting
Managing every detail.
Executing a creator campaign requires strong coordination, fast turnarounds, and attention to detail. I handle every step of the process—from creator communication to content approvals—while ensuring everything stays on message, on time, and on budget. I’m known for plugging into agency or brand teams quickly and running point with efficiency and clarity.
Timeline and workflow development
Influencer communication and troubleshooting
Brief distribution, content approvals, and feedback
Usage rights tracking and FTC compliance
Coordination with cross-functional partners (social, PR, paid media)
Securing the right creators to deliver the right message.
Not all influencers are created equal—and not every creator is right for your brand. We take a hands-on, data-informed approach to talent sourcing, identifying influencers that not only fit your aesthetic and values but also have real audience engagement and campaign potential. From niche micro-influencers to macro and celebrity talent, ensuring the right mix for your goals and budget.
Influencer identification based on brand fit, content quality, and audience data
Micro, macro, and celebrity casting options
Paid and earned outreach programs
Contracting, negotiation, and usage rights support
Creator briefing and onboarding
Campaign Execution & Management
Turning data into decisions.
Campaign wrap-up isn’t the end—it’s where the learning begins. I deliver clear, actionable performance reports that help you understand what worked, where to optimize, and how to improve future influencer efforts. My reports are designed to be shared across internal teams, client stakeholders, or integrated into post-campaign recaps.
Customized reporting dashboards and wrap decks
Engagement rate, reach, impressions, and click-through data
Paid vs. organic content performance insights
Key learnings and strategic recommendations
ROI evaluation and benchmarks against industry standards
Performance Reporting & Analytics
Bringing brands to life through real-world moments that creators want to share.
From private dinners and brand immersions to large-scale activations, I concept and support influencer events that generate organic, buzzworthy content and deepen creator-brand relationships. Whether it’s a fully produced moment or an intimate experience designed to spark storytelling, I work with internal teams and production partners to deliver memorable, shareable experiences.
• Event concepting and strategy
• Influencer guest list curation
• Creative direction and content capture planning
• On-site coordination and creator management
• Content usage planning and post-event recap
Influencer Event & Experience Development
Boosting your best content with smart paid support.
I help clients maximize the reach and impact of influencer content through paid social amplification strategies. Whether you’re whitelisting creators or building paid cutdowns, I guide how to stretch the value of content beyond organic reach.
• Paid amplification planning (whitelisting, boosting, brand handles)
• Content selection and format optimization
• Paid-ready creative guidance
• Coordination with media and paid social teams
Paid Amplification Strategy for Influencer Content
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